The sponsorship deal with Aguilera, an artist with record company Sony BMG -- another Sony joint venture, with German media conglomerate Bertelsmann AG -- includes a nine-month marketing campaign for the Grammy Award winner's upcoming single, album and European tour.
Orange customers will be given access to exclusive re-mixes, ringtones and videos. The company had 71 million customers in 17 countries at the end of 2005, with France and the UK its biggest markets.
"Music is a key strategic priority for Orange in 2006," said Frank Boulben, Orange's executive vice president for brand consumer marketing.
Orange also said the Sony Ericsson Walkman W810i and W300i phones would be customized to work with its Signature framework, which attempts to offer consumers a consistent way of using its service regardless of the handset maker.
Shit, i bought my K750i too early. There wasn't any remix, ringtones or videos comes with the phone. What the.. I should request for it from the vendor!#@%%$
