Intel said Thursday that it would scrap its 37-year-old logo as part of a major rebranding that will emphasize the chipmaker's shift away from its core PC business into consumer products.
The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name.
The phrase "Leap ahead" will supplant "Intel inside," which helped bring the company into the public awareness during the PC boom of the 1990s.
So what about those old logo that? I should have wait for next year to buy my laptop :/
"'Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage," Kim said in a statement.
The new marketing effort will phase out Intel's well-known Pentium brand and emphasize its Centrino line of laptop chips, upcoming PC and server processors, and a new effort called "Viiv" that aims to integrate PCs into home entertainment such as by recording TV shows and sending them to other devices.
Official Source:
CNet
