Google Base: Use it right...

After the release of Google Sitemaps, Google Print, Google Video, and Google Analytics, now it's Google Base. You might be wondering what is Google Base?

Google Base is a place where you can easily submit all types of online and offline content that we'll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.

Right now, there are two ways to submit data items to Google Base. Individuals and small website owners can use an interactive user interface; larger organizations and sites can use the bulk uploads option to send us content using standard XML formats.

Rather than impose specific schemas and structures on the world, Google Base suggests attributes and item types based on popularity, which you can use to define and attach your own labels and attributes to each data item. Then searchers can find information more quickly and effectively by using these labels and attributes to refine their queries on the experimental version of Google Base search.

This beta version of Google Base is another small step toward our goal, creating an online database of easily searchable, structured information.

Read more here.