Yahoo to Test Search-Based Banner Ads

The company's search marketing division gets ready to display pay-per-click ads in a graphical format, joining its chief competitor Google in expanding the role of search advertising.

Google isn't alone in inching into the banner advertising space. Yahoo also is beginning to test new ad formats as part of its search marketing offerings.

"We're always looking at ways of enhancing our services," Yahoo spokeswoman Gaude Paez said. "There are a number of things we're looking at doing [in search advertising], including tests we'll begin for putting sponsored listings in a banner, graphical format

The test will run on Yahoo's network of sites, rather than on partner sites, she said. The ads will be dynamic, initially appearing as a banner ad and then transforming into a sponsored link.

*That's awesome.... I'm looking forward on Yahoo! to open it's search-advertising program for publishers. Btw, I'm off for the weekend, going to Genting. Back on Monday.

Reference: eWeek Enterprise News And Reviews