Japanese Square Fruit, Square Watermelons

I got to know this article "Square fruit stuns Japanese shoppers" from dodo's blog. I didn't know there's square shaped watermelon. It's hard to believe. It will be awkward to eat it, or even cut it. But i would not afford to buy it tho, it cost 10,000 yen, equivalent to about $83(approx RM240++). @_@ It's hell too expensive to eat a watermelon. The price varies so much, but it's only the shape that is different.